Bud Light’s Marketing VP Who Slammed ‘Fratty’ Culture Could Face Some Backlash Over These Photos

Bud Light suffered a bloodbath this past weekend.

Consumers nationwide revolted against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.

“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business.

“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”

He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.

Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis.

But even Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.

Sales of Anheuser-Busch bottled products dropped 30% over the past week, while draught beer plummeted 50%, the owner said.

“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.” — Bar owner Jeff Fitter

Similar stories are found around the country.

And we come to the man responsible for all this!

The vice president of marketing at Bud Light, who recently said the company needs to update its “fratty” image and “out-of-touch humor,” can be seen partaking in the same behavior she seemed to be criticizing during a Harvard social club event, recently leaked images show.

The photos were from a source who had screenshots of the album on Alissa Gordon Heinerscheid’s Facebook page, which was titled “Isis Senior Reverse Initiation Scavenger Hunt.” In the album, there are photos of Heinerscheid drinking with others, and holding condoms up to their mouths. An article in the Harvard Crimson describes the club as a “haven of inebriated ditzes.”

Photos below:

Bud Light’s marketing has been criticized in recent days. In late March, Heinerscheid appeared on a podcast, where she promotes Bud Light’s new direction and marketing and said the company needed to update its “fratty” image and change its “out of touch humor.”

You’ve got to seriously question the intelligence of a management team that would put someone like this in charge of marketing for one of their signature products.

Natalie Washington

Natalie D. is an American conservative writer! Natalie has described herself as a polemicist who likes to "stir up the pot," and does not "pretend to be impartial or balanced, as broadcasters do," drawing criticism from the left, and sometimes from the right. As a passionate journalist, she works relentlessly to uncover the corruption happening in Washington.She is a "constitutional conservative".

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Lyle White
Lyle White
11 months ago

I think people should’ve informed before running out to buy Coors, that Coors has sponsored the Denver Pride fest for twenty years as well as an all ages drag show at a ranch in Denver. They are just as bad. Brew your own beer slackers.

Alej Marcos
Alej Marcos
11 months ago

Our country is an embarrassment

AB suck
11 months ago

sooo…..evolve and elevate, alienate the 80% of your customer base that doesnt agree with the focus of their preferred beer going from the AB eagle and American values to woke, super hard left cutting edge tomfoolery becoming the branding signature. Excellent job, no millienials are drinking your beer because of your branding and forget cutting off your nose to spite your face, you just chopped off your entire head to spite your face.

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